Supply & source
The season, the farms and the quality behind the product.
Farm / supply partnerCoordinated by PQGLive
Flagship ecosystem
One simple growth system for Australian truffle.
Built in Australia first, with the intent to grow into Japan and China through a clearer truffle story, stronger dining pathways and repeat customer demand.
PQGManagement
01Supply & source
02Trust
03Experience
04Member demand
05Commerce
Why it matters
A short season can still build long-term demand.
Seasonal interest often fades when campaigns, customers and operators are disconnected. PQG helps connect demand, trust, experience and sales so each step supports the next one.
This does not mean fresh truffle is available all year. It means the relationships, content, member data and customer demand can keep growing between seasons.
Five-layer map
Each layer supports the next one.
PQG helps manage the system. Each asset or partner still keeps its own role and terms.
Trust
Chefs, education and content that help people understand the product.
Chef / content partnerExperience
Dining, farm visits and events that bring the product to life.
Hospitality / place partnerMember demand
Members and direct customer relationships that last beyond one campaign.
Australian Truffle ClubCommerce
Customer and trade sales that turn interest into repeat buying.
Truffle OneLive assets
The customer-facing parts of the system.
These cards show live assets with a real action and a clear PQG relationship.
PQG portfolio assetLive
Membership · Member growth and experience
Australian Truffle Club
A member club with truffle offers, dining benefits and special events.
Visit the club
PQG portfolio assetLive
Commerce · Product sales and repeat purchase
Truffle One
A simple way for customers and trade buyers to order Australian black truffle packs.
Shop Truffle OnePartner farms
Farm partners that make the supply story real.
These partners help anchor the ecosystem in real product, real provenance and real visitor experiences.
Farm partner
King Truffle
A major Victorian truffle grower that strengthens the ecosystem with scale, provenance and direct farm credibility.
Visit partner site
Farm partner
Scotch Hill Truffle Farm
A premium West Gippsland truffle destination bringing together fresh truffles, farm experiences and a strong tourism story near Melbourne.
Visit partner site
Farm partner
Double Oaks Estate
A winery, cellar door and truffle farm that adds destination dining, seasonal events and a broader premium food-and-wine experience.
Visit partner site
Season activation
Taste Vote Reward brings the Melbourne Top 20 into one clear customer journey.
The event gives members, international visitors and overseas students a simple reason to experience participating venues during truffle season and reward standout hospitality.
It helps turn the season into measurable venue traffic, stronger partner visibility and more reasons to stay connected through the broader Australian Truffle Club ecosystem.
PQG is also working with one of the largest travel agencies in Melbourne and one of the largest travel booking platforms in the world to help activate the restaurant campaign and bring more international demand into participating venues.
Explore the Melbourne Top 20 ↗Ways the model earns
More than one path to revenue.
These are the main ways the ecosystem can create revenue.
Membership
Retail & trade
Dining & events
Sponsorship
Content & referral
Choose your role
Start with the role you can really perform.
We review applications based on authority, contribution, readiness and fit.
Farm
Bring supply, product quality and a real farm story.
Start hereChef / Creator
Help build trust and explain the product.
Start hereRestaurant / Venue
Turn quality into a real customer experience.
Start hereBuyer
Bring clear demand, timing and buying intent.
Start hereSponsor
Support a real audience and a clear campaign.
Start hereMember
Join the member and experience pathway.
Start hereCross-border growth
Prove it in Australia first, then grow into new markets.
If a product or project works well in Australia and the rights are clear, PQG can help connect it to new market opportunities through AiKOL and AiKOL Hubs.
Explore AiKOL HubsBuild with PQG
What can you bring to the ecosystem?
Bring the supply, audience, venue, demand or capital you genuinely control, and we will assess the fit.