Newsroom

Melbourne / China — 16 May 2026

Prime Quality Group has begun early engagement with China Food News New Media Center to explore China-facing media, KOL, chef, buyer and promotion pathways for Australian Truffle Club and premium Australian truffles.

The opportunity is clear: Australian truffles have quality. The market also needs trust, education, chef confidence, buyer awareness, credible media and practical commercial execution.

Australian Truffle Club gives the category a clearer home. It connects farmers, chefs, restaurants, suppliers, wholesalers, private buyers, distributors, KOLs, media groups and international buyers around one trusted Australian truffle story.

Through AIKOL Hubs, Prime Quality Group is building the system around that story: content to create interest, AI to answer buyer questions, and human partners to support real enquiries, tasting experiences and commercial conversations.

Australian Truffle Club is supported by access to a major Victorian truffle farm, creating a stronger foundation for supply confidence, quality assurance and premium market positioning.

“Premium food does not grow through promotion alone,” said Alex, Director of Prime Quality Group. “It grows when the right story, supply, chefs, media, buyers and partners are brought together with trust.”

Prime Quality Group invites chefs, restaurants, farmers, suppliers, distributors, private buyers, international buyers, food media, KOL networks, investors and strategic partners to explore participation.

Shanghai — May 2026

Prime Quality Group Director Alex Jiang brought together the Founder of Dream Japan and the Founder of Platinum Hanjue Hotel Group in Shanghai to support stronger international travel, hospitality and cross-border collaboration through AIKOL Hubs.

The meeting connects two established operators with meaningful reach across Japan and China. Dream Japan serves around 350,000 tourists travelling to Japan each year. Platinum Hanjue Hotel Group serves around 5 million members in China each year, operates 11 hotels with another on the way, and has approximately $8 billion in assets under management.

This matters because AIKOL Hubs is not being built as a simple listing platform. It is being built as a trust-and-conversion ecosystem: strong operators, credible stories, KOL-led demand, AI-supported qualification and human-assisted commercial close.

For Prime Quality Group, the Shanghai meeting strengthens the foundation for premium travel, hotel stays, 55+ tourism, membership offers, partner-led events and cross-border business opportunities across Australia, China and Japan.

Prime Quality Group specialises in Technology, AI and Human Capital services in Australia and manages the AIKOL Hubs technology platform.

Businesses, travel operators, hotels, community leaders, KOL partners and commercial collaborators interested in joining the AIKOL Hubs ecosystem are invited to register their interest.

Melbourne — April 2026

Prime Quality Group joined award-winning Australian Chinese chefs and hospitality leaders to discuss how restaurants, chefs, suppliers and partners can co-build stronger dining experiences.

This is important for AIKOL Hubs because chefs turn products into trust. A truffle, wine, farm product or premium ingredient becomes far more powerful when a respected chef brings it to the table and gives diners a real experience.

The discussion focused on premium produce, chef-led events, media storytelling, supplier partnerships, cross-border opportunities and stronger customer engagement.

Prime Quality Group believes the next stage of hospitality growth will come from more than individual restaurants working alone. It will come from chefs, suppliers, venues, media, sponsors and community networks co-building experiences that give diners more value and give operators more ways to grow revenue.

“Great dining is no longer only about the dish. It is about the full experience — the chef, the produce, the story, the service, the setting and the trust behind it,” said Alex, Director of Prime Quality Group.

The gathering supports Prime Quality Group’s broader goal of helping Australian hospitality, food and premium produce partners become more visible, more trusted and more commercially connected across Australia and Asia.

March 2026

Prime Quality Group held a strategic catch-up with Boson Ventures and Shenzhen Xibo Venture Capital Co. Ltd to explore how deeper Australia–China innovation and investment relationships could support the long-term development of AIKOL Hubs.

For AIKOL Hubs, capital relationships matter because a serious ecosystem needs more than activity. It needs strategic backers, commercial discipline, cross-border networks and the confidence to scale.

This engagement shows that Prime Quality Group is building AIKOL Hubs with a wider foundation: operators, partners, sponsors, media, KOLs, buyers and the investment relationships that can help the model grow responsibly.

February 2026

Prime Quality Group met with a sponsor for the upcoming AIKOL Hubs Event Lab to align on structure, objectives and execution.

This is one of the clearest examples of how AIKOL Hubs is being built in practice: not as a one-off event, but as a repeatable environment where sponsors, operators, participants and partners can all create value.

Sponsorship in this model is not just funding. It is a way to make the ecosystem more visible, more useful and more commercially sustainable.

February 2026

Prime Quality Group met with a Vicinity Centres leasing executive to discuss alignment, positioning and next-stage opportunities connected to Chadstone.

For AIKOL Hubs, the setting matters. A premium location can make the model feel more real, more trusted and more commercially attractive for partners, members and visitors.

This conversation helps Prime Quality Group test how place, environment and commercial context can strengthen AIKOL Hubs beyond digital positioning alone.

January 2026

Prime Quality Group hosted a partnership session with LXD Business Centre to explore strategic collaboration and long-term alignment.

For AIKOL Hubs, relationships like this matter because the model becomes stronger when it is supported by real-world business infrastructure, quality meeting spaces and trusted environments where people can connect.

This discussion helped move AIKOL Hubs closer to being an ecosystem supported by real places, practical partners and commercial use cases — not only digital messaging.