Premium retail
Test selected products with the right story, format and price before pursuing wider retail distribution.
China → Australia · Food and agriculture
Enter Australia with evidence, local execution and shared commitment.
Prime Quality Group works with Chinese product owners to validate demand, build the local pathway and make better investment decisions before scaling across Australia.
Melbourne launch platform01SelectProducts with real market potential
02ExperienceTastings, chefs and hospitality
03TradeBuyers, retail and distribution
04ScaleData, repeat sales and expansion
The opportunity
One Australian gateway. Five ways to create demand.
The strongest products should not depend on a single importer or one sales channel. PQG can help build several connected routes to market, then scale the routes that perform.
Hospitality
Put products into real menus, tastings and chef-led experiences where quality can be understood and shared.
Trade and wholesale
Connect suitable products with buyers, restaurant groups, Asian supermarkets and specialist distributors.
Members and community
Build an owned audience around provenance, discovery, events and repeat purchase—not one-off promotion.
Food tourism
Turn regional products into experiences that connect dining, accommodation, destination stories and travel.
First-season evidence
PQG has already built demand, membership and supply participation from zero.
The Australian truffle ecosystem provides an early operating case for how PQG can build a premium category platform.
in Australia-wide Truffle One sales during the first season, supported by logistics designed to keep truffles fresh.
business members joined Australian Truffle Club in its first season.
brought into the Australian truffle ecosystem portfolio in the first season.
Operating evidence
A visible market foundation—not just a partnership promise.
These assets show how PQG connects product, supply, membership, hospitality and destination experiences into one operating growth platform.
Australian Truffle Club connects members, businesses, restaurants and producers.
A growing portfolio of specialist Australian truffle farms entered the ecosystem in its first season.
Restaurant participation turns premium products into experiences customers can taste and share.
Food, place and hospitality can be combined into premium tourism and partner activations.
Membership pathways
Every level moves you closer to a credible Australian market entry.
Begin with direction and local presence, then progress into activation, audience access, digital reach and long-term market building.
Australia Market Explorer Membership
A$990per year · plus GST where applicable
A simple first step toward an Australian market direction and a working relationship with PQG.
- Initial product and Australian market-fit review
- Direction on best-fit customers and communities
- Orientation to PQG’s Melbourne hubs and future showcase pathway
- Assessment of suitable PQG-managed or partner digital channels
- Priority consideration for upgrades and activations
Australia Market Builder Membership
A$9,800first 6 months · plus GST where applicable
A practical pathway for businesses ready to build Australian positioning, audiences and launch activity.
- Australian market-entry and brand-positioning plan
- Localised brand story and buyer materials
- Concept planning for a showcase or launch through a PQG hub
- Best-fit audience, community and partner matching
- Planning for PQG-managed or partner digital promotion
- Monthly progress, data and next-step reviews
Estimated standalone equivalent: A$30,000–A$50,000, providing approximately 3–5× the membership investment in combined capability.
Choose Market Builder ↗Exclusive Australian Partner
Custompriced by category, scope and investment
Turn planning into Australia-wide execution with PQG as the primary local market partner.
- Defined product or category exclusivity
- Melbourne hub launches and ongoing activation
- Best-fit audience, community and channel activation
- Digital pathways designed for Australia-wide reach
- Dedicated local team, milestones and reviews
Membership provides pathways, planning and priority consideration—not guaranteed listings, sales, hub events or channel placement. Venue, production, media, regulatory, testing, samples, inventory, freight and major activation costs are confirmed and priced separately where suitable.
Partnership model
Joint market entry—not a simple agency arrangement.
PQG is designed for partners who want to build an Australian market together. The structure can combine shared investment, shared risk and shared outcomes, with the exact commitments agreed for each project.
Build together
The partner brings product ownership, supply and category knowledge. PQG builds the Australian pathway, local market activity and operating structure.
Share the evidence
Customer feedback, buyer interest, channel performance and operating lessons are reviewed together before more capital is committed.
Decide together
Pricing, channels, investment and expansion decisions are made jointly against agreed objectives and measurable pilot results.
Validate first, then enter the market.
Create real demand first, then increase investment.
Exclusive Australian pathway
Give one capable partner the mandate to build the market properly.
PQG can structure a focused exclusive partnership when both sides are ready to commit the products, people, supply and market investment required to create a serious Australian business.
Exclusivity is not assumed. It is negotiated around a defined category, territory, channel and period, with clear milestones and review rights.
Discuss an exclusive mandateOne accountable Australian team
One senior team coordinates validation, positioning, channels, activation, technology and reporting.
Protected market development
Agreed product, category and channel boundaries reduce conflict while PQG invests time and relationships into the launch.
Shared market intelligence
The partner receives structured feedback, buyer signals, customer learning and pilot reporting—not a black-box sales arrangement.
Investment linked to milestones
Commitment can increase only when agreed evidence supports the next stage, protecting capital on both sides.
Why one exclusive partner
Four capabilities must work together.
✓DemandOwned audiences, ecommerce and market activation.
✓SupplyProducer relationships and freshness-focused logistics.
✓ExperienceRestaurants, tastings, hospitality and tourism.
✓ControlTechnology, reporting, governance and senior accountability.
Australian resources
The Australian platform already has real operating foundations.
PQG combines assets it operates with partner and channel pathways it can coordinate. Every external participation is confirmed for each approved project.
Membership and demand
Australian Truffle Club
PQG operating asset
A live example of how PQG connects producers, members, restaurants, experiences and repeat purchasing around a premium Australian category.
Visit Australian Truffle ClubAC
Business community
Australia China Agriculture & Business Association
Relationship pathway
A relevant Australia–China network for agribusiness relationships, business exchange and sector visibility.
Explore ACABA1H
Premium hospitality pathway
1 Hotel Melbourne
Proposed activation pathway
A high-quality Melbourne hospitality setting aligned with sustainability, locally sourced produce, dining and meaningful guest experiences.
Explore 1 Hotel MelbourneCommerce and fulfilment learning
Truffle One
PQG operating asset
A working ecommerce model for premium food, helping PQG understand product storytelling, seasonal demand, direct sales and repeat purchase.
Visit Truffle OneMelbourne hubs
Two places to convene, present and activate.
PQG access
Chadstone provides a strong eastern Melbourne business base. 333 Queen Street creates a central-city setting for partner meetings, product presentations and curated activations.
Channel access
Routes into the market—not just introductions.
Subject to project fit and agreement
PQG can coordinate access to relevant Asian supermarket groups, restaurant groups, specialist logistics partners, chefs, members and business communities for approved market-entry work.
Asian supermarketsRestaurant groupsLogistics partnersChefs and KOLsMember communitiesTrade buyers
How we work together
Clear ownership on both sides keeps the launch moving.
The China partner brings product authority and supply. PQG leads Australian validation, activation and local execution. Major commercial decisions are made together.
StageChina partner leadsPQG leads in Australia
Product readiness
Product rights, supply, specifications, provenance and decision-makers.
Australian market fit, entry priorities, local positioning and compliance coordination.
Market activation
Samples, approved claims, product knowledge and launch inventory.
Buyer materials, tastings, venues, customer activation, content and partner coordination.
Commercial growth
Reliable supply, commercial approvals and investment for agreed activities.
Pipeline management, local relationships, performance reporting and scale recommendations.
The operating model
A complete system around the product.
Inspired by the document’s integrated market strategy, PQG’s Australian model joins market positioning, customer experience, transactions, logistics, data and standards.
Positioning, customer fit, pricing and an achievable entry plan.
Selection, local presentation, traceability and compliance coordination.
Membership, KOL content, tastings, hospitality and community activation.
Retail, restaurants, trade buyers, ecommerce and specialist distribution.
Technology, CRM, reporting, logistics coordination and partner governance.
A repeatable model that can grow beyond one venue or one campaign.
Commercial engines
Several income pathways reduce dependence on one buyer.
TradeWholesale orders, distribution and foodservice supply.
RetailSpecialist retail, Asian supermarkets and curated showcases.
DirectEcommerce, membership and repeat customer relationships.
ExperienceDining, tastings, events and food-tourism activity.
ServicesMarket activation, content, technology and local operating support.
Recommended first stage
Start with a 90-day Melbourne pilot.
A focused pilot creates evidence before major investment. It shows which products, stories, customers and channels deserve to scale.
01
Days 1–30
Choose what can win
Review the product range, Australian customer fit, supply readiness, packaging, pricing and compliance pathway. Select a focused first portfolio.
02
Days 31–60
Build the landing platform
Localise the offer, prepare buyer materials and digital pathways, then coordinate suitable venues, communities and channel partners.
03
Days 61–90
Launch a measurable pilot
Run tastings, buyer meetings and customer activation in Melbourne. Capture feedback, demand signals and commercial next steps.
04
Months 4–12
Scale what works
Expand successful products into repeat orders, retail, restaurant groups, events, tourism and broader Australian distribution.
People on the ground
The core team supporting the Australian pathway.
Commercial relationships, technology and agrifood execution are coordinated by a small senior team with clear responsibilities.
Director · Business growth
Alex Jiang
Leads business growth, partnerships and market development across Australia and Asia.
Market strategy, partnerships, positioning and Australia–China commercial pathways.
Advisor · Agrifood and trade
Jacky Jiang
Adds agrifood, trade and relationship insight to growth across markets.
Agrifood, trade relationships, supply pathways and practical market follow-through.
Chief Operating Officer · Systems
Choo Yang Tan
Leads digital systems, day-to-day structure and practical delivery.
Technology, program delivery, cloud FinOps, procurement and commercial controls.
Commercial framework
Clear terms before money is committed.
PQG does not publish a one-size-fits-all fee, commission or minimum order structure. Each proposal reflects the products, market work, resources and execution required.
Scope
The products, services, launch activities and responsibilities included in the project.
Investment
The contribution required from each party for samples, compliance, activation, people and operating costs.
Commercial model
Any project fee, revenue share, commission or other arrangement appropriate to the agreed work.
Timing
Pilot period, review points, contract duration and the conditions for moving into scale.
Exit
How either party can pause or end the project, and how stock, data, intellectual property and commitments are handled.
Partnership questions
What partners should know before starting.
Is PQG an importer or distributor?
Not by default. PQG operates as an Australian market-entry and growth partner. Importing, distribution and channel arrangements are defined for each project and may involve suitable specialist partners.
Does PQG guarantee listings or sales?
No. PQG builds the market conditions, evidence, relationships and activation needed to improve the likelihood of growth, but it does not guarantee listings, orders or sales.
What does the first engagement look like?
We begin with a working session to review the product portfolio, supply readiness, Australian fit and commercial objectives. If there is a credible opportunity, PQG prepares a proposed pilot scope.
How are fees and returns agreed?
There is no single public fee or commission structure. The commercial model is tailored to the work required and documented before delivery begins.
Can PQG work exclusively with one partner?
Yes, where the opportunity and commitments support it. Exclusivity can be defined by product category, territory, channel and period, with performance milestones and review rights protecting both parties.
Built for trust
Clear commitments before commercial activity begins.
01
Product rights, supply, claims and Australian compliance requirements are checked before activation.
02
Named partners and channels participate only through agreed scope and written commercial terms.
03
Pilots use clear success measures, reporting and decision points before further investment.
04
PQG does not promise listings or sales. We build the conditions, evidence and relationships that make growth more achievable.
Choose the right Australian partner
If the fit is right, build Australia with one accountable team.
Bring your product portfolio, supply capability and growth ambition. PQG will assess the opportunity and, where justified, prepare a 90-day pilot and a tailored exclusive partnership framework.