Premium retail
Test selected products with the right story, format and price before pursuing wider retail distribution.
China → Australia · Food and agriculture
Turn China’s best regional products into Australian demand.
Prime Quality Group can help build an Australian landing platform for premium food and agricultural products—connecting product selection, Melbourne experiences, trusted buyers, retail channels and repeat sales.
从产品筛选、市场验证到渠道落地，打造中国名特优产品进入澳大利亚的增长通路。
Melbourne launch platform01SelectProducts with real market potential
02ExperienceTastings, chefs and hospitality
03TradeBuyers, retail and distribution
04ScaleData, repeat sales and expansion
The opportunity
One Australian gateway. Five ways to create demand.
The strongest products should not depend on a single importer or one sales channel. PQG can help build several connected routes to market, then scale the routes that perform.
Hospitality
Put products into real menus, tastings and chef-led experiences where quality can be understood and shared.
Trade and wholesale
Connect suitable products with buyers, restaurant groups, Asian supermarkets and specialist distributors.
Members and community
Build an owned audience around provenance, discovery, events and repeat purchase—not one-off promotion.
Food tourism
Turn regional products into experiences that connect dining, accommodation, destination stories and travel.
Australian resources
A practical network ready to support market entry.
These resources can support different parts of the pathway. Participation, scope and commercial terms are confirmed for each approved project.
Membership and demand
Australian Truffle Club
A live example of how PQG connects producers, members, restaurants, experiences and repeat purchasing around a premium Australian category.
Visit Australian Truffle ClubAC
Business community
Australia China Agriculture & Business Association
A relevant Australia–China network for agribusiness relationships, business exchange and sector visibility.
Explore ACABA1H
Premium hospitality pathway
1 Hotel Melbourne
A high-quality Melbourne hospitality setting aligned with sustainability, locally sourced produce, dining and meaningful guest experiences.
Explore 1 Hotel Melbourne
Commerce and fulfilment learning
Truffle One
A working ecommerce model for premium food, helping PQG understand product storytelling, seasonal demand, direct sales and repeat purchase.
Visit Truffle OneMelbourne hubs
Two places to convene, present and activate.
Chadstone provides a strong eastern Melbourne business base. 333 Queen Street creates a central-city setting for partner meetings, product presentations and curated activations.
Channel access
Routes into the market—not just introductions.
PQG can coordinate access to relevant Asian supermarket groups, restaurant groups, specialist logistics partners, chefs, members and business communities for approved market-entry work.
Asian supermarketsRestaurant groupsLogistics partnersChefs and KOLsMember communitiesTrade buyers
The operating model
A complete system around the product.
Inspired by the document’s integrated market strategy, PQG’s Australian model joins market positioning, customer experience, transactions, logistics, data and standards.
Positioning, customer fit, pricing and an achievable entry plan.
Selection, local presentation, traceability and compliance coordination.
Membership, KOL content, tastings, hospitality and community activation.
Retail, restaurants, trade buyers, ecommerce and specialist distribution.
Technology, CRM, reporting, logistics coordination and partner governance.
A repeatable model that can grow beyond one venue or one campaign.
Recommended first stage
Start with a 90-day Melbourne pilot.
A focused pilot creates evidence before major investment. It shows which products, stories, customers and channels deserve to scale.
01
Days 1–30
Choose what can win
Review the product range, Australian customer fit, supply readiness, packaging, pricing and compliance pathway. Select a focused first portfolio.
02
Days 31–60
Build the landing platform
Localise the offer, prepare buyer materials and digital pathways, then coordinate suitable venues, communities and channel partners.
03
Days 61–90
Launch a measurable pilot
Run tastings, buyer meetings and customer activation in Melbourne. Capture feedback, demand signals and commercial next steps.
04
Months 4–12
Scale what works
Expand successful products into repeat orders, retail, restaurant groups, events, tourism and broader Australian distribution.
People on the ground
The core team supporting the Australian pathway.
Commercial relationships, technology and agrifood execution are coordinated by a small senior team with clear responsibilities.
Director · Business growth
Alex Jiang
Leads business growth, partnerships and market development across Australia and Asia.
Market strategy, partnerships, positioning and Australia–China commercial pathways.
Chief Operating Officer · Systems
Choo Yang Tan
Leads digital systems, day-to-day structure and practical delivery.
Technology, program delivery, cloud FinOps, procurement and commercial controls.
Advisor · Agrifood and trade
Jacky Jiang
Adds agrifood, trade and relationship insight to growth across markets.
Agrifood, trade relationships, supply pathways and practical market follow-through.
Built for trust
Clear commitments before commercial activity begins.
01
Product rights, supply, claims and Australian compliance requirements are checked before activation.
02
Named partners and channels participate only through agreed scope and written commercial terms.
03
Pilots use clear success measures, reporting and decision points before further investment.
04
PQG does not promise listings or sales. We build the conditions, evidence and relationships that make growth more achievable.
Build the Australian pathway
Bring us the product portfolio. We’ll help identify the strongest first move.
Start with a focused discussion about product readiness, Australian customer fit and the right Melbourne pilot.