Member value
Give members a credible route to explore customers, partners and opportunities in two major Asian markets.
For Australian associations, chambers and member bodies
Give your members a commercial pathway into Japan and China.
PQG turns international interest into a structured member program—combining market preparation, trusted local relationships, activation and commercial follow-through.
No overseas office required.Start with a focused member cohort. Scale only when the evidence supports it.
One partner. Two markets. A pathway your members can understand.
Melbourne basedChina relationshipsJapan relationshipsSenior-led execution
The decision in five seconds
Your members want opportunity. You need a credible way to deliver it.
PQG helps the association move from general international ambition to a member-ready pathway with clear roles, suitable partners and measurable next steps.
Association growth
Create a distinctive international program that can strengthen relevance, participation and sponsorship value.
Lower execution burden
Use one accountable Australian team to coordinate preparation, local partners, activation and reporting.
Evidence before scale
Start with a contained cohort and measurable activity before committing to a larger program.
Interactive member pathway
See how the model adapts to your association.
Choose the closest association type to preview the member problem, market pathways and designed outcome.
Your member challenge
Members need credible partners, market context and a practical way to test Asia without building an overseas team.
JPJapan pathway
- Local opportunity briefing
- Partner and buyer pathway
- Delegation or showcase concept
CNChina pathway
- Market and channel briefing
- Trusted local activation pathway
- Trade and community introductions
Designed outcomeA member-ready Asia pathway with clear eligibility, activities and next decisions.
Build our pathway How PQG operates
One coordinated program from member selection to market follow-through.
Your association keeps the member relationship. PQG builds and coordinates the commercial pathway with agreed local partners.
Define the opportunity
Align the association's priorities, member profile, target sectors and desired commercial outcomes.
Select the right members
Invite a focused cohort with genuine capability, readiness and a clear reason to enter Japan or China.
Prepare the market story
Shape member offers, proof, materials and expectations for the selected market and audience.
Activate trusted pathways
Coordinate suitable partners, briefings, events, content, buyer conversations or market visits.
Convert learning into action
Capture evidence, follow up qualified opportunities and recommend what to scale, refine or stop.
More than a delegation
Build relationships before the visit. Create activity during it. Follow through after everyone returns home.
The low-friction first step
Complimentary Asia Opportunity Blueprint.
For qualifying associations, PQG will prepare a senior-level view of the strongest practical starting point across Japan, China or both.
- Confidential executive pathway session
- Japan and China opportunity map
- Recommended first member cohort
- Pilot format and success measures
- Indicative responsibilities, timing and investment
Start with the blueprint.
Pilot one cohort.
Scale what works.
No long-term commitment is required to receive the initial blueprint. If there is a credible fit, PQG will present a clearly scoped pilot for approval.
Request the complimentary blueprint Subject to fit, senior sponsor availability and sufficient member opportunity.
Built for trust
Clear boundaries protect the association and its members.
Written scopeRoles, activities, costs and decision rights agreed before work begins.
Member choiceMembers choose whether to participate and approve their own commercial decisions.
No unsupported promisesNo guarantee of buyers, sales, grants, government support or market success.
Evidence-led scaleFurther investment follows real learning, qualified opportunities and agreed review points.
A stronger reason to join and stay
Give your members an Asia pathway they could not build alone.
Begin with one executive session. PQG will assess member fit, market readiness and the most credible first program.
Before you decide
Clear answers for association leaders.
Is this only for food and hospitality associations?
No. The pathway can support industry associations, chambers, producer bodies, professional groups, tourism organisations and other member-led organisations where there is a credible Japan or China opportunity.
Does PQG guarantee buyers or commercial outcomes?
No. PQG creates a stronger pathway through preparation, trusted relationships, local execution and structured follow-up. Decisions by buyers, partners and members remain outside PQG's control.
Does the association need an office in Asia?
No. The pilot is designed to test the opportunity without requiring the association to establish an overseas office or permanent team first.
Can we begin with one market?
Yes. The blueprint may recommend Japan, China or a staged pathway across both, depending on member fit, readiness and available resources.
How is the pilot priced?
The blueprint is complimentary for qualifying associations. A pilot proposal is then scoped around cohort size, markets, activities, travel, localisation and the level of local execution required.